What Comic Books Sold The Most This Summer?

Plus: Seven Taylor Jenkins Reid adaptations reset the book to screen playbook

Author

Rafe Houston
September 03, 2025 • Estimated Reading Time: 4 minutes

Bestseller Brief

Here's what's happening this week in the world of books and media marketing:
- AI ebooks go multilingual with FlipHTML5.
- Summer comics sales favor media-tied relaunches.
- September slate leans dark academia and campus intrigue.

😯Most brands will get Peak 2025 wrong…

They’ll overspend, chase platform ROAS, and miss the growth happening outside .com. The brands winning peak have already shifted using full-funnel measurement to invest earlier, plan smarter, and scale profitably across DTC and different marketplaces.

Fospha's Peak Playbook 2025 distills their strategies, benchmarks, and budget splits, built on billions of dollars of ad spend data, so you don’t make the same mistakes.

📌WEEKLY MUST-KNOWS

July in-store sales were led by Absolute Batman #10, with media-aligned titles like Fantastic Four #1 and Absolute Superman #9 also topping charts. Media tie-ins and relaunches are driving sell-through, signaling to align inventory and paid campaigns around release calendars. LCS operators, distributors, and eCommerce sellers should lean into film/TV synergy and pre-orders.

PUBLISHING TECH
FlipHTML5 Unveils An AI Ebook Generator For Fast And Multilingual Publishing
FlipHTML5 launched an AI ebook generator that auto-structures chapters, supports nearly 30 languages, and embeds multimedia with an on-platform writing assistant. This compresses production timelines and enables cost-effective global versions, a lever for faster launches and localized campaigns. Platform owners, publishers, and retail eCommerce marketers stand to gain speed and reach.

Seven of Taylor Jenkins Reid’s nine novels have been adapted or are in active development, including her 2025 release Atmosphere. A sustained book-to-screen pipeline lifts backlist discovery, creates tie-in windows, and drives omnichannel demand spikes. Studios, streamers, and retailers can plan coordinated drops, bundles, and SEO-led content to capture spillover.

⚡QUICK READS

‘The Love Hypothesis’ Book, Movie, & TikTok Smash, Explained: Nine-second creator clips on TikTok are propelling pre-release demand for a romance adaptation, underscoring short-form partnerships as a conversion lever for IP.(More)

Judging By The Cover – 09/03/25 New Releases: Cover-led discovery stays potent; Batman #1 and Spider-Man ’94 nostalgia art suggests testing retro colorways and character-first creatives in ads and PDPs.(More)

Book Release Radar: Most Anticipated Reads Of September 2025: September frontlist leans dark academia and campus intrigue (Awad, Hilderbrand, Osman), a cue for themed merchandising, preorders, and paid social creatives.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division