Bestseller Brief Newsletter | 📚 Maximize Book Discoverability with BISAC Codes

Masterclass Wrap Up ✨

🎯 What Marketers Learned at SXSW

ClickZ had the inside track at Fospha’s SXSW Masterclass series, where industry leaders unpacked the biggest challenges — and opportunities — shaping eCommerce in 2025. Here are the top takeaways:

1. The Amazon Measurement Struggle Is Real — But Now Solvable: At the Halo Masterclass, brands shared how they’ve struggled to measure the impact of off-platform ads on Amazon sales — a consistent challenge we’ve heard across the industry. Fospha’s latest research introduced Unified ROAS, a game-changing metric that connects external ad spend with Amazon performance for the very first time.

2. There’s More Headroom on TikTok and Snapchat Than You Think: Sessions with TikTok and Snap experts revealed that there’s still huge untapped potential for brands on these platforms. Full-funnel strategies, creative best practices, and better targeting are key — and data-driven approaches are already driving real results.

3. It's Time to Quantify the Power of Brand-Building: Upper-funnel investment can’t be ignored — but it also needs to be justified. Fospha’s data shows how to connect brand investment with business impact, making brand-building a measurable growth driver rather than a leap of faith.

📌 Like what you’re reading? There’s more to come. Fospha continues the Masterclass series at Shoptalk Spring (March 25–27, Las Vegas) with sessions on Amazon measurement, TikTok, Snapchat, Applovin, and measuring brand impact.

👉 Explore Masterclasses at Shoptalk Spring

🎯 Exclusive: Get 10% Off Shoptalk Registration

ClickZ will be on the ground at Shoptalk, sharing exclusive insights with our readers. Fospha will be attending too—book a meeting to discover how performance-driven measurement can transform your strategy.

👉 Register now using the code RBCLICK269.
👉 Book a Meeting with Fospha

Sector Spotlight 🎥

DIGITAL BOOK POSITIONING

Elevate Your Book's Reach with BISAC Code Selection

BISAC codes optimize book discoverability by categorizing titles strategically. Selecting accurate codes is crucial for positioning books in the right market segments via physical and digital platforms. Update codes with changing trends to ensure alignment with target readers, maximizing marketing effectiveness.

BOOK MARKETING INSIGHTS

Transform Book Marketing by Boosting Digital Engagement with Authentic Consumer Connections

Indie authors can leverage emotional resonance and innovative engagement strategies to boost sales. Transition from traditional selling to sharing meaningful content, utilizing consumer engagement techniques like social proof, interactive content, and automation. Foster active consumer participation by cultivating a compelling and inclusive community, transforming passive audiences into dynamic brand advocates.

AUDIOBOOK MARKET EVOLUTION

Audiobook Market Revolutionizes Digital Experience with Trendsetting Features and Strategies

Fueled by technological advancements and shifting consumer behaviors, the U.S. audiobook market is forecasted to leap from $8.32 billion in 2025 to $17.18 billion by 2030. Industry leaders exploit digital evolution, smart integration, and flexible pricing models, empowering innovative strategies and consumer engagement practices in the ever-growing digital marketplace.

DIGITAL BOOK MARKETING

Boost Book Sales Effortlessly Elevate Your Author Marketing Strategy Immediately

Content marketing enhances book sales by providing evergreen content that increases visibility and trust. Authors should create content answering readers' queries, repurpose existing materials into multiple formats, and maintain consistent engagement to ensure long-term visibility and drive sales without social media burnout.

Influencer Corner 📣

Optimization Hub ⚙️

AI-DRIVEN MARKET TRENDS

Evolve Your SEO and Embrace AI's Role in Shaping Digital Media

SEO evolves with AI shaping search dynamics, favoring authoritative sources and conversational content. This shift demands adaptable strategies for sustained growth, crucial for books and media professionals navigating digital marketing and consumer engagement.

DIGITAL COMMERCE DYNAMICS

Harness Performance Max for Driving eCommerce in Books and Media 2025

Implement these strategic insights for optimizing PMax campaigns in 2025: set specific objectives aligned with digital commerce, leverage Google's Website Conversion Tag for enhanced data-driven results, refrain from early CPA/ROAS targets to encourage broader testing, strategically adjust post-50 conversions, enhance audience targeting precision, judiciously apply search themes, and consistently refine asset performance for impactful consumer engagement.

Your Say 💭