• Bestseller Brief
  • Posts
  • Bestseller Brief | Jujutsu Kaisen tops US manga charts for May 2025

Bestseller Brief | Jujutsu Kaisen tops US manga charts for May 2025

Plus, Liv Constantine launches new thriller at the Summer Author Series

Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

Welcome to Bestseller Brief, your essential newsletter for book, publishing and media professionals.

Sector Spotlight 🎥

BOOK MARKET INSIGHTS

The New York Times Best Sellers list for June 15, 2025, highlights notable books for strategic marketing professionals seeking insights into market dynamics, consumer preferences, and literary trends. Fiction debuts by renowned authors like Stephen King, Nora Roberts, and Ali Hazelwood illustrate current genre preferences, while nonfiction titles provide deep dives into social, political, and personal development topics. Monitoring these trends can inform strategies for effective audience engagement and content creation, aligning offerings with consumer interests in a competitive market.

MANGA MARKET INSIGHTS

Source: Anime Hunch

The NPD BookScan's May 2025 rankings reveal significant trends in the U.S. graphic novel market, with 13 manga titles among the top 20 best-sellers and "Jujutsu Kaisen" Volume 26 leading the list. This dominance of manga sales provides marketing professionals with insights into consumer preferences and potential growth areas in publishing. The presence of manga on both the BookScan and New York Times Best Sellers lists highlights opportunities for targeting younger, digitally-native audiences.

LITERATURE RECOMMENDATIONS

The selection of Star Wars novels as of June 2025 highlights key works such as the Thrawn Trilogy, Darth Plagueis, and Kenobi, each contributing richly to the expansive Star Wars universe. These novels are celebrated for their deep storytelling, character development, and the valuable insights they provide into the saga's mythology. Offering a mix of adventure, political intrigue, and philosophical exploration, they serve as essential reads for fans seeking a deeper understanding of the thematic and narrative complexities within the Star Wars narrative framework.

SUMMER AUTHOR SERIES

Liv Constantine, a New York Times bestselling author, will present "Don't Open Your Eyes," her new psychological thriller, at Starlite Theater's 2025 Summer Author Series in Toledo. The event, aiming to foster community and storytelling, offers insight into authorship and creativity. This interaction is crucial for marketers seeking to enhance community engagement and storytelling techniques.

BOOK PROMOTION EVENT

Rob Hart's new book, "The Medusa Protocol," launches alongside the successful resurgence of "Assassins Anonymous," which regains bestseller status due to strategic promotions, illustrating the effective leverage of marketing initiatives. With a sequel release and further projects on the horizon, Hart's work offers practical insights into maximizing literary reach and engagement. The book's launch events provide opportunities for marketing professionals to closely examine effective consumer engagement techniques.

Join ClickZ for Exclusive Drinks at CommerceNext!

Heading to the CommerceNext Growth Show 2025? So are we.

Join ClickZ for an invite-only drinks reception on Day 2 – Wednesday, June 25, from 5pm.

Expect great drinks and high-impact networking with top retail and marketing leaders shaping the future of commerce.

📍 Location: Midtown Manhattan (shared after RSVP)

Spots are limitedgrab yours below!

Optimization Hub ⚙️

MEDIA PLANNING

Marketers face challenges in media planning and budget optimization due to the complexity of balancing long-term brand building with short-term performance goals. Effective strategies require data-driven insights from tools like Marketing Mix Modeling to optimize channel selection and ensure maximum ROI. Understanding consumer behavior and media consumption patterns is key to aligning marketing efforts for sustained growth.

DATA-DRIVEN MARKETING

Data-driven marketing transforms customer insights into tailored messages across SMS, Email, and social media platforms, enhancing engagement and conversion. By integrating omnichannel strategies and leveraging data segmentation, businesses offer personalized experiences, achieving cost-effective and impactful campaigns. Continuous measurement and optimization ensure alignment with evolving consumer preferences.

ClickZ is a ClickZ Media publication in the DTC eCommerce division