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  • Bestseller Brief | How Strategic Partnership and AI Are Reshaping Email Marketing💡

Bestseller Brief | How Strategic Partnership and AI Are Reshaping Email Marketing💡

Plus: 🧠Why Canva’s AI Suite Is a Game-Changer for Book Marketers

Author

Sophie Bruxner-Randall
May 21, 2025 • Estimated Reading Time: 7 minutes

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Welcome to Bestseller Brief, your essential newsletter for book, publishing and media professionals.

Only Got 2 Minutes? ⏱️

For many finance teams, brand has become shorthand for expensive campaigns with little proven impact. The result= when budgets tighten, brand is often the first to be cut.

Marketers know this is a mistake, but they don’t have the data to prove it - until now.

🔐 Fospha’s latest research uses Bayesian network modelling to uncover the causal relationship between brand spend and commercial outcomes like conversions and AOV.

🍸 Meet us at The Lead Summit - drinks on us

ClickZ Media is hosting an informal drinks reception on 29 May at 4:30 PM, just a short walk from The Lead Summit venue—somewhere stylish in NYC’s FiDi district.

Expect bold conversation, sharp minds, and good wine—no speeches, no badge scans. Just the people driving the future of commerce.

🔒 Limited spots – Exact location revealed after RSVP

Sector Spotlight 🎥

EMAIL MARKETING INNOVATION

Mailchimp, now serving over 12 million customers globally, empowers mid-sized businesses with advanced AI-driven tools that improve campaign targeting, deliverability (over 99%), and ROI—especially in eCommerce, where returns can reach 39x; its partnership with SmartSites further enhances personalized support and onboarding for scalable growth.

SOCIAL MEDIA MARKETING

Facebook and Instagram continue to dominate the global social media landscape in 2025, offering unmatched scale, cross-platform integration, and high-impact ad formats that consistently deliver for brands. For Gen Z engagement, Instagram and emerging formats on Facebook remain central, while TikTok and Snapchat offer complementary short-form video reach. As commerce and community increasingly converge, selecting the right platform mix — and leveraging Meta’s ecosystem for behavior-driven targeting and seamless eCommerce — is critical to driving both acquisition and retention.

RETAIL MEDIA EVOLUTION

Retail media networks, driven by first-party data and omnichannel strategies, offer marketers accountable, ROI-focused advertising with precise attribution to online and in-store sales. AI and machine learning enhance media optimization, achieving substantial returns and enabling more targeted campaigns. Advanced data collaboration and emerging technologies like computer vision promise to further bridge digital and physical retail, making this channel vital for marketing professionals seeking measurable results.

INNOVATIVE DESIGN TECHNOLOGIES

Canva’s AI suite consolidates content generation, design, and automation in a unified platform, streamlining workflows and bulk campaign execution. Marketing teams gain access to real-time visual asset creation, interactive tools, and scalable content production, directly supporting campaign efficiency and data-driven decisions.

SOCIAL MEDIA MARKETING

Facebook Messenger ads facilitate direct, personalized customer engagement by enabling real-time conversations, automation, and targeted remarketing. Marketers gain actionable insights into user behavior while increasing satisfaction and conversion potential. The format’s integration with call-to-action buttons streamlines customer journeys within eCommerce and service verticals.

Influencer Corner 📢

"42% of Amazon sales are driven by non Amazon paid media" | Lee Arthur

"Sixty per cent of many e-commerce revenues still come from new customers each year. Yet the top 10 per cent of shoppers often drive more than half of sales. " Jake Pasini

Two of my favorite quotes from the eTail Connect conference. Thanks to all involved for great learnings and insights, with fantastic speakers, and Fospha sponsoring our sunny lunch! I met some awesome people, on top of their game... who understand in detail, the complexity and difficulty of delivering brand and retail experiences in a unified way, profitably.

Optimization Hub ⚙️

INNOVATIVE SHOPPING TECHNOLOGIES

Agentic AI is rapidly transforming eCommerce by automating purchase paths, driving down margins through instant price comparisons, and disrupting product discovery and ad performance, requiring marketers to rethink content strategies and adapt to algorithm-driven environments. Despite current hesitancy among shoppers, early adoption offers retailers a critical edge.

RETAIL MEDIA INNOVATION

First-party data and omnichannel integration are reshaping retail media by providing marketers with measurable KPIs like ROAS and new-to-brand buyers, driving precise targeting and ROI accountability. Emerging technologies—including AI-driven optimization and data clean rooms—enable brands to link campaigns directly to in-store and online sales. Marketers seeking practical, results-driven channels should recognize retail media’s mounting role in achieving measurable growth, particularly as digital-physical attribution improves.

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