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  • Bestseller Brief | Before You Plan Your BFCM Promo, Read This on Attribution

Bestseller Brief | Before You Plan Your BFCM Promo, Read This on Attribution

Plus, Amazon keyword updates every book marketer should know

Author

Sophie Bruxner-Randall
July 23, 2025 • Estimated Reading Time: 5 minutes

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Welcome to Bestseller Brief, your essential newsletter for book, publishing and media professionals.

Attribution Angle 🎯

The Biggest Mistake This Agency Sees 😬 | Jamie Bolton

Dan Sava from Neon Growth breaks down why so many brands are trapped in a cycle of over-investing in bottom-of-funnel (BOF) tactics.

The root cause? Overreliance on Last Click attribution — a model that ignores how awareness and consideration channels influence the final conversion. When only the last interaction gets credit, BOF looks like the hero. But it’s a distorted view that leads to skewed budgets and missed growth opportunities.

To truly grow, marketers need clarity across the full customer journey. That means measuring impact at every stage — from brand discovery to final conversion — and understanding how channels work together, not in isolation.

👉 Ready to measure the full funnel and grow?

Sector Spotlight 🎥

BOOK MARKET TRENDS

Unity Books' bestseller chart, a key resource for New Zealand's literary trends, showcases popular titles attracting readers in Auckland and Wellington. Dominating the list are Michael Bennett's crime novel "Better the Blood" in Auckland and Jacinda Ardern's "A Different Kind of Power" in Wellington. These insights reveal consumer preferences and highlight strategic book marketing opportunities within New Zealand.

LITERARY EVENT

The Southern Festival of Books in Nashville, set for October 18-19, 2025, will feature over 175 authors, including Pulitzer Prize winner Jonathan Eig and bestselling novelist Beatriz Williams. With events at Bicentennial Mall, the Tennessee State Museum, and Tennessee State Library, this festival is a major draw for book lovers, offering panel sessions, discussions, and signings, fostering community and cultural engagement. The festival presents a valuable opportunity for marketers to connect with a diverse audience, explore literary trends, and engage with influential authors and storytellers.

KEYWORD STRATEGIES

Amazon's updated guidelines for 2025 emphasize that understanding the difference between rules and recommendations for book keywords is crucial to ensure books remain visible and compliant on their platform. Marketing professionals should focus on avoiding trivial keywords, subjective claims, and wrongful category placements to optimize keyword selection while employing tools like Publisher Rocket for category-specific keywords. These strategies enhance a book's visibility and relevance in Amazon's search results, vital for driving sales and maintaining an accurate book listing.

MANGA MARKET INSIGHTS

In June 2025, manga dominated the US adult graphic novel market, with "Jujutsu Kaisen" volume 26 and "My Hero Academia" volume 41 leading sales, highlighting the genre's robust appeal. This trend underscores the lucrative impact of manga on US markets, presenting strategic opportunities for marketers seeking to leverage cultural entertainment products' growing popularity. Effective engagement in this sector requires awareness of top-performing titles and trends, enabling marketers to tap into a vibrant consumer base.

Optimization Hub ⚙️

RETAIL ANALYTICS

Leveraging AI and first-party data revolutionizes in-store retail media measurement, enabling precise targeting and actionable insights. Marketers now have the tools to analyze shopper engagement with campaigns, directly connecting them to sales and refining strategies in real time. With the integration of advanced analytics, marketers can optimize the full customer journey, making in-store media more strategic and effective.

ECOMMERCE MARKETING

The weekly Google Ads audit checklist offers eCommerce marketers a structured, detailed approach to optimizing ad accounts, monitoring core performance metrics, and addressing disapproved products. By focusing on various performance levels and time frames, marketers can identify and address trends, ensuring efficient budget allocation and better campaign results.

ClickZ is a ClickZ Media publication in the DTC eCommerce division