ElevenReader Opens Direct Sales For AI Audiobooks

Plus: Why last click undervalues channel revenue by over 90%?

Author

Avinash Duggempudi
September 17, 2025 • Estimated Reading Time: 5 minutes

Bestseller Brief

Here’s what’s happening this week in the world of books and media eCommerce:
- Asian webcomics go to print faster, with collectibles.
- Nintendo stacks preorders with Amiibo and a book.
- News shock drives chart surges and integrity worries.
- Awards deadline offers conversion-friendly badges.
- Leadership virtue playbook aimed at corporate L&D buys.

⏱️Why Last Click Undervalues Channel Revenue By Over 90%?

The majority of channels are undervalued by over 90% by Last Click. Add marketplace sales into the mix, and brands see a 37% ROAS uplift, yet most tools still ignore it.

See why the future of growth depends on full-funnel, unified measurement across DTC + marketplaces.

Watch Dom Devlin explain this at #etailboston

📌WEEKLY MUST-KNOWS

Crossed Hearts, a new publisher in LA and Bengaluru, will localize ongoing Japanese and Korean series for faster English print releases, backed by broad distribution and print‑exclusive collectibles. This compresses time to market for high-demand IP and creates new SKU strategies through limited editions. Retailers, distributors and rights holders stand to gain from earlier preorders, higher AOV and collectible-led engagement.

TRANSMEDIA COMMERCE
Metroid Prime 4 Preorders Add Amiibo And A Retrospective Book
Nintendo dated Metroid Prime 4: Beyond and opened preorders across Switch and Switch 2, alongside three Amiibo and an official trilogy visual history. The stack signals a holiday bundling play that lifts basket size and fuels cross‑category discovery. Major retailers and media sellers can ride the tie‑in window to merchandise bundles and capture collector demand.

IN CASE YOU MISSED IT - AUDIO DISTRIBUTION
ElevenReader Opens Direct Sales For AI Audiobooks

ElevenLabs launched direct sales on its ElevenReader platform with a 60% royalty on net sales for AI-generated audiobooks and no exclusivity. This resets audiobook economics and opens a direct channel that could fragment distribution while accelerating backlist conversion to audio. Indie authors, small presses and larger publishers evaluating AI narration are directly affected.le.

Meet Fospha at Shoptalk Fall 2025

Fospha is heading to Chicago for Shoptalk Fall. From GenAI reshaping search to marketplace measurement and scaling creative, their team is ready to explore the topics defining retail growth with industry peers.

⚡QUICK READS

Last Call: Goody Business Book Awards: Final nomination deadline is Sept 30, creating near‑term opportunities to add award badges that lift PDP conversion and ad CTR.(More)

Mentorship Mastery Targets Leadership Market: Brave Healer Productions released a 24‑mentor anthology on virtue‑based leadership, signaling sustained corporate L&D demand and B2B gifting potential.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division